The people behind the guides
Funnel strategy, practical coaching, and a builder's perspective. Start with the decision in front of you, then put it to work.
Explore the funnel guides →
Technical co-founder of ClickFunnels
Todd Dickerson is the technical co-founder of ClickFunnels. His focus here is helping business owners turn a funnel idea into clear instructions, understand the choices involved in an AI-assisted build, and check the result before sharing it.
Co-founder of ClickFunnels
Russell Brunson is a co-founder of ClickFunnels and the author of DotCom Secrets, Expert Secrets and Traffic Secrets. His guides focus on the customer's next decision: choosing a funnel goal, explaining an offer, and connecting a clear promise to a useful next step.
ClickFunnels coach and ClickFunnels Radio co-host
Dante Torelli coaches in the One Funnel Away Challenge and co-hosts ClickFunnels Radio. His guides help readers clarify a customer need, work through a concrete example, and finish one useful planning step before building a funnel.