Plan an event
Plan webinar registration details people can use
Plan webinar dates, time zones and joining instructions, then check confirmations and reminders for late, repeated or canceled registrations and event changes.
Technical co-founder of ClickFunnels
Todd Dickerson
Todd Dickerson is the technical co-founder of ClickFunnels. His focus here is helping business owners turn a funnel idea into clear instructions, understand the choices involved in an AI-assisted build, and check the result before sharing it.
Profile updated
Areas of focus
Guides by Todd Dickerson
Choose a starting point
Choose an AI build or an existing template for one funnel task
Compare an AI-started page and a template against the same task, required edits, workflow evidence and unresolved questions using a decision worksheet.
Estimate costs
Estimate the work and costs of a small funnel launch
Estimate launch costs, work hours and calendar time with a worksheet, fictional examples, separate cash and owner-time totals, and visible unknowns.
Choose the connection
Choose the right ClickFunnels product and AI connection
Identify your intended ClickFunnels product, workspace and AI connection before setup. Use two worked examples and a connection-identity worksheet.
Hand off the work
Prepare a funnel project handoff a teammate can act on
Hand an existing funnel project to a teammate with a clear next action, current artifacts, evidence, responsibilities and unresolved decisions.
Plan the checks
Prepare test cases for a funnel without using real customer data
Write six fictional enquiry test cases with exact inputs, expected records, clear error checks and a reusable test-plan worksheet.
Read the results
Read funnel results with the right counts and denominators
Separate visits, attempts, saved requests and later outcomes with a fictional event table, clear denominators and a blank measurement worksheet.
Prepare a rebuild
Prepare an existing page for an AI-assisted rebuild
Inventory existing copy, assets, links and form dependencies before an AI-assisted rebuild, with a fictional page map and a reusable preparation worksheet.
Plan the confirmation
Plan a signup confirmation page that matches what happened
Write accurate signup confirmation messages with a fictional state map, clear next steps, accessible status guidance and a reusable copy worksheet.
Evaluate the change
Estimate the break-even point for a funnel change
Compare a funnel change with your current approach using contribution, additional costs, fictional break-even arithmetic and a reusable scenario worksheet.
Check the keyboard path
Check a funnel's keyboard path before inviting visitors
Review one funnel journey with a keyboard, record a reproducible problem and plan a recheck using a fictional example and reusable worksheet.
Plan campaign links
Plan campaign links you can distinguish in a report
Create a small campaign-link register with consistent UTM names, worked fictional URLs and separate destination and reporting checks.
Plan image meaning
Write useful text alternatives for your funnel images
Decide what each funnel image communicates and plan its text alternative with four fictional examples, a context-change check and an image-purpose worksheet.
Name the link destination
Write funnel links that explain where they lead
Replace vague funnel link labels with accurate destinations using six fictional examples, a repeated-label check and a reusable link-purpose worksheet.
Plan search descriptions
Plan page titles and descriptions that match your funnel
Draft a factual page title, main heading and search description with three fictional decisions and a worksheet that separates proposed copy from observed search results.
Check narrow layouts
Check your funnel at narrow widths and browser zoom
Prepare a reproducible narrow-width and zoom check with four fictional layout cases, configuration records and a worksheet for content loss, scrolling and rechecks.
Plan resource recovery
Plan a manual recovery path for an unavailable download
Prepare a manual resource-recovery plan with four fictional cases, truthful visitor messages and a worksheet for approved alternatives and verification.
Plan the attachment
Plan an enquiry attachment request before adding an upload
Decide whether a file is needed now or later, define a useful attachment request and separate selection, receipt and review with a fictional example and worksheet.