Co-founder of ClickFunnels
Russell Brunson is a co-founder of ClickFunnels and the author of DotCom Secrets, Expert Secrets and Traffic Secrets. His guides focus on the customer's next decision: choosing a funnel goal, explaining an offer, and connecting a clear promise to a useful next step.
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Choose a goal
Choose a useful first funnel goal with a decision table, three worked examples, and a worksheet covering the promise, next step, and delivery owner.
Clarify the offer
Turn a broad offer into a specific page promise with three fictional copy edits, a promise worksheet, and a practical check for unsupported claims.
Choose the evidence
Match a funnel claim to its actual evidence with five fictional decisions and a worksheet for sources, context, permissions, limits and next actions.
Choose the resource format
Compare a checklist, worksheet, template and walkthrough by the task they help finish. Includes a fictional example and a resource-format worksheet.
Match the campaign promise
Compare campaign copy with its destination using four fictional mismatches and a worksheet for the audience, offer, conditions, timing and next action.
Compare service options
Compare two service options by starting point, deliverables, buyer work and exclusions using four fictional decisions and a reusable service-fit worksheet.
Choose the first channel
Compare audience evidence, permission and available effort before choosing a first traffic channel, with a fictional example and a reusable decision worksheet.