ONE CLEAR PROMISE WORKSHEET

Use this to make copy decisions. It does not create, configure or publish a page.

OFFER FACTS
Visitor and situation:
Deliverable or activity that exists:
Specific task it helps the visitor work on:
What is included:
Important limits or conditions:
Exact next action:
Immediate result of that action:
Facts, files or arrangements supporting the promise:
Words, outcomes, numbers or deadlines still needing evidence:
Owner and next step for each unresolved decision:

WORKING SENTENCE
For [person/situation], this offer provides [thing/activity] so they can work
on [specific task]. Their next step is [action].

YOUR COPY
Headline:
Supporting explanation:
Button:
Confirmation and next step:

CONSISTENCY CHECK
Does the button describe what the next screen/process actually does?:
Does the confirmation describe the actual completed action?:
Are conditions affecting the visitor's decision visible in time?:
Does each outcome, number, deadline or superlative have support?:
Are any invented examples clearly identified as examples?:

READER CHECK
Reader's description of what they would receive:
Reader's description of what happens after the button:
Mismatch with intended offer:
Copy or process decision made in response:

EDITING RECORD
Previous wording:
Revised wording:
Reason for change:
Supporting fact or unresolved dependency:
Reviewed by/date: