CFAI PLANNING WORKSHEET: LINK PURPOSE AND VISIBLE WORDING Use with: Write funnel links that explain where they lead. Proposed guide owner: https://www.clickfunnels.ai/learn/funnel-link-labels This owner is a planned route until publication is separately verified. Purpose: prepare visitor-facing link wording tied to a specific intended destination. This worksheet does not configure links, add tracking, grant product access or certify accessibility. A wording decision and a working implementation are separate results. Current CFAI workflow/access owner: https://www.clickfunnels.ai/agents FICTIONAL EXAMPLE — HARBOR SKETCH STUDIO All content, destination descriptions and copy decisions are invented for planning. No live URLs or working files are supplied. All implementation checks are NOT RUN. The page offers workshop information, a materials list and a practice-sheet request. L01 Placement: introduction, materials reference Purpose ID: materials-list Current visible wording: Click here Intended destination: sketching materials PDF identified in the fictional packet Visitor purpose: inspect the materials needed for sketching Proposed visible wording: Open the sketching materials list (PDF) Context needed: no price/access promise supplied Wording decision: REVISE Implementation check: verify actual file, format, accessible name and destination Implementation result: NOT RUN L02 Placement: beginner workshop card Purpose ID: beginner-outline Current visible wording: Learn more Intended destination: beginner workshop outline page Visitor purpose: inspect the beginner workshop content Proposed visible wording: Read the beginner workshop outline Context needed: beginner card heading; level also appears in the link Wording decision: REVISE Implementation check: opening the link reaches the intended beginner outline Implementation result: NOT RUN L03 Placement: advanced workshop card Purpose ID: advanced-outline Current visible wording: Learn more Intended destination: advanced workshop outline page Visitor purpose: inspect the advanced workshop content Proposed visible wording: Read the advanced workshop outline Context needed: advanced card heading; level also appears in the link Wording decision: REVISE Implementation check: opening the link reaches the intended advanced outline Implementation result: NOT RUN L04 Placement: footer resource area Purpose ID: materials-list (same as L01) Current visible wording: Resources Intended destination: same sketching materials PDF as L01 Visitor purpose: inspect the materials list Proposed visible wording: Open the sketching materials list (PDF) Context needed: no price/access promise supplied Wording decision: REVISE; keep consistent with L01 Implementation check: compare actual target/file with L01 Implementation result: NOT RUN L05 Placement: existing-student area Purpose ID: existing-cf2-course Current visible wording: Get started Intended destination: existing students' intentional CF2 course sign-in Visitor purpose: enter the existing course through its known sign-in route Proposed visible wording: Existing students: sign in to your CF2 course Context needed: existing students, not a new workshop enquiry Wording decision: REVISE WORDING; preserve intended existing destination Implementation check: verify exact intended route without assuming account/course transfer, changing sign-in behavior or performing unapproved account actions Implementation result: NOT RUN L06 Placement: practice-sheet area Purpose ID: practice-sheet-request Current visible wording: Download now Intended destination: form for requesting the sketching practice sheet Visitor purpose: make the request required before the later resource step Proposed visible wording: Request the sketching practice sheet Context needed: request step; file access/delivery remains a separate check Wording decision: REVISE Implementation check: actual destination is the request form; no direct-download claim Implementation result: NOT RUN A01 — SEPARATE ACTION, NOT A DESTINATION LINK Placement: enquiry form Intended behavior: submit a workshop enquiry Proposed visible wording: Send workshop enquiry Commitment excluded: booking, price, successful saving or reply receipt Implementer question: does the control perform the intended operation using appropriate semantics, rather than a dummy navigation link? Implementation result: NOT RUN CHANGE EXERCISE Assumed change: materials are now an HTML page, not a PDF. Affected purpose ID: materials-list Affected placements: L01 and L04 Required decision: remove the unsupported PDF description and approve wording for the new destination; inspect both rendered placements afterward. Actual changed file/page: NONE — fictional variation only. Recheck result: NOT RUN YOUR PAGE — BLANK REGISTER (repeat this record for each link) Page/version: Inspection or planning date: Responsible person: Link ID and placement: Shared purpose ID, if repeated: Current visible wording: Actual destination reference, if known (omit credentials/private access tokens): Evidence/date for destination description: Following this link takes the visitor to: So the visitor can: Proposed visible wording: Useful surrounding context and how it is associated: File format, price/access detail or new-tab behavior needing confirmation: Other placements with the same purpose: Decision: KEEP / REVISE / HOLD FOR DESTINATION FACTS Unresolved question: Owner and next action: WORDING REVIEW Can different destinations be distinguished from the proposed labels? Are repeated destinations described consistently? Does each label fit its actual sentence/card context? Does request wording conceal an extra step or imply an unavailable file? Does any wording promise a booking, payment result or completed submission? Is an intentional existing CF2 destination preserved? Review notes: IMPLEMENTATION RECORD — repeat for each allowed check Link ID: Page/version and date: Permitted check scope: Visible label observed: Name exposed to assistive technology / check setup: Actual destination and resource observed: Expected versus actual behavior: Status: NOT RUN / BLOCKED / OBSERVED AS EXPECTED / ISSUE OBSERVED Evidence reference (exclude unrelated private data): Owner / next step / recheck version: Do not convert an unattempted check into PASS. Copy review alone proves neither navigation nor full accessibility, and says nothing about clicks or conversion.