FUNNEL IMAGE PURPOSE AND TEXT-ALTERNATIVE WORKSHEET
Companion: Write useful text alternatives for your funnel images

Purpose: identify the information or action supplied by each image in its current
page context, prepare the appropriate alternative, then record implementation
evidence separately.

All worked cases below are fictional content plans. No actual asset, page,
screen reader or generated application was tested. Implementation results:
NOT RUN. This worksheet does not certify accessibility or establish an editor
feature, product access, image ownership or reuse permission.

WORKED REGISTER — FICTIONAL GARDEN-LAYOUT PAGE

I01
File reference: leaf-texture-v1 (fictional)
Placement: introduction background/illustration
Meaning: no information or action depends on this texture
Decision: decorative
Prepared alternative: explicitly empty alt="" if an ordinary HTML image
Implementation note: choose correct decorative treatment for actual mechanism;
a missing alt attribute or an unfamiliar editor's blank field is not proof.
Context-change trigger: new text/instructions are added to the image
Actual output inspection: NOT RUN
Assistive-technology check: NOT RUN

I02
File reference: bed-comparison-v1 (fictional)
Placement: beside a question comparing bed structures
Assumed image: raised timber garden bed beside a bed at ground level
Decision: informative
Prepared alternative: Raised timber garden bed beside a bed at ground level.
Unresolved before a real approval: inspect the actual file and crop
Do not claim: easiest layout, improved yield or another unsupported result
Actual output inspection: NOT RUN
Assistive-technology check: NOT RUN

I03
File reference: garden-layout-cover-v1 (fictional)
Placement: sole content of a link
Intended destination: garden-layout sample PDF; not an actual supplied file
Decision: functional
Prepared alternative: Open the garden-layout sample (PDF).
Destination/file verification: NOT RUN
Implementation note: if meaningful visible link text supplies the same purpose,
an added decorative icon can have an empty alternative; preserve the link label.
Actual output inspection: NOT RUN
Assistive-technology check: NOT RUN

I04
File reference: planning-routes-v1 (fictional)
Placement: planning instructions section
Decision: complex image; short identification plus full text
Prepared short alternative: Garden-layout planning routes. Full steps below.
Prepared full text:
1. Measure the available space and mark fixed obstacles.
2. Decide whether the bed will be raised or at ground level.
3. For a raised bed, mark its outside edges and the space needed to reach it.
4. For a ground-level bed, mark the planting boundary and the space needed to
   reach it.
5. For either route, add the access path before choosing plant positions.
Meaning to preserve: sequence, raised/ground-level branch and shared last step
Location of full text: directly below the diagram in the intended page
Note: invented planning-sheet instructions, not horticultural advice
Actual output inspection: NOT RUN
Full-description presence check: NOT RUN
Assistive-technology check: NOT RUN

CONTEXT CHANGE — FICTIONAL
I02 is moved into an image-only link to a bed-comparison page.
Revised purpose: identify the comparison destination
Proposed label: Compare raised and ground-level garden beds.
Actual destination verification: NOT RUN
Decision needed: preserve the photo's useful comparison information elsewhere;
if visible link text already supplies the complete purpose, avoid duplication.
Do not reuse the earlier description automatically.

BLANK REGISTER — COPY ONCE PER IMAGE PLACEMENT
Page name / version:
Image ID / file version:
Placement and surrounding heading/copy:
Source owner / reuse basis / unresolved conditions:
Is the image inside a link or button?:
Actual or proposed destination/action:
Meaning lost if the image is unavailable:
Decision (decorative / informative / functional / complex / unresolved):
Prepared alternative (write EXPLICITLY EMPTY when appropriate):
Full description needed?:
Full description text and intended page location:
Assumptions requiring source-owner confirmation:
Implementer / next action:
Implementation version:
Check method and environment:
Output inspection status (NOT RUN / issue observed / observed as intended /
unresolved):
Observed output, date and evidence:
Assistive-technology result, scope and remaining coverage:
Destination/long-description check:
Changed placement, crop or copy requiring recheck:
Next owner / action:

FINISH CHECK
[ ] Every image placement has an explicit purpose or unresolved question.
[ ] No description adds unsupported identity, result or product claims.
[ ] Meaningful controls retain an understandable name.
[ ] Longer descriptions are available in the actual page, not only this file.
[ ] Prepared wording and observed implementation are separate.
[ ] Checks remain NOT RUN until they happen.
[ ] Image reuse and product access are resolved separately.

Primary reading:
https://www.w3.org/WAI/tutorials/images/decision-tree/
https://www.w3.org/WAI/tutorials/images/decorative/
https://www.w3.org/WAI/tutorials/images/informative/
https://www.w3.org/WAI/tutorials/images/functional/
https://www.w3.org/WAI/tutorials/images/complex/
CFAI workflow and access owner: https://www.clickfunnels.ai/agents