FUNNEL CAMPAIGN-LINK REGISTER

Purpose: prepare distinct inbound campaign links and record destination/report
checks separately. A label is not a visit, saved request, customer or causal result.
This worksheet does not install analytics or establish a CFAI integration.

1. DECIDE THE SCOPE
Campaign / visitor task:
Question the link labels should answer:
Approved base destination and owner:
Existing query parameters / section fragment to preserve:
Intended inbound placements:
Reporting system/property and responsible person (or unknown):
Manual tagging or existing platform tagging:
Who will verify compatibility before links are used:
Naming rule and approved values:
Personal information / identifiers / secrets check:
Internal navigation measurement is separate; do not add acquisition UTMs there
to claim traffic credit. Do not strip existing platform click identifiers.

2. FICTIONAL WORKED REGISTER — NOT SENT OR TESTED
Campaign: cedar_care_guide
Medium: email
Base: https://example.com/cedar-care?language=en#request
Naming choice: lowercase words with underscores.
These example.com addresses are placeholders, not working launch destinations.

L01
Placement: Cedar Notes newsletter body
Source: cedar_notes
Content: body_link
Prepared URL:
https://example.com/cedar-care?language=en&utm_source=cedar_notes&utm_medium=email&utm_campaign=cedar_care_guide&utm_content=body_link#request

L02
Placement: Cedar Notes newsletter footer
Source: cedar_notes
Content: footer_link
Prepared URL:
https://example.com/cedar-care?language=en&utm_source=cedar_notes&utm_medium=email&utm_campaign=cedar_care_guide&utm_content=footer_link#request

L03
Placement: Garden Club member email
Source: garden_club
Content: member_note
Prepared URL:
https://example.com/cedar-care?language=en&utm_source=garden_club&utm_medium=email&utm_campaign=cedar_care_guide&utm_content=member_note#request

For all three: destination check NOT RUN; report check NOT RUN; no observed counts.

Fictional correction:
L02 draft used source Cedar_Notes and content body_link. Decision: use cedar_notes
and footer_link, then replace the exact URL in the prepared footer. Updating only
this register would leave the message unchanged. No performance result is implied.

3. REUSABLE LINK RECORD — ONE PER DISTINCT PLACEMENT
Link ID:
Message/version and exact placement:
Base URL:
utm_source:
utm_medium:
utm_campaign:
utm_content (if used):
Other approved parameters and why:
Exact prepared URL:
Query before fragment checked:
Existing parameters preserved / duplicate keys resolved:
Personal data and secrets excluded:
Prepared message contains this exact URL:
Naming owner and date:
Status: draft / prepared / used (only if actually established)

4. DESTINATION CHECK
Link ID and message/preview inspected:
Permitted check and expected effects:
Date/time/time zone:
Exact clicked URL:
Final address and page/section reached:
Redirect or parameter difference observed:
Evidence location:
Status: not run / blocked / observed as expected / issue observed
Reason, responsible person and next action:

5. REPORT CHECK — SEPARATE FROM DESTINATION CHECK
Link ID:
Reporting property/destination:
View/report and exact dimensions:
Scope (for example, session or first user):
Date range/time zone:
Normal consent/privacy controls retained:
How permitted test activity is identified or excluded:
Expected values:
Observed values and observation time:
Evidence location:
Status: not run / blocked / observed as expected / issue observed
Missing row or mismatch recorded without assuming its cause:
Responsible person and next action:

6. CHANGE LOG
Link ID / old exact URL:
Reason for change:
New exact URL:
Affected prepared or already-used placements:
What was actually replaced, by whom and when:
Historical names retained for interpretation:
Destination and report rechecks needed:

BOUNDARIES
- Forwarded or copied links can retain labels; they do not prove original human source.
- Report receipt does not prove form saving, email delivery, payment or causality.
- Blank/missing report evidence is not a measured zero.
- Keep individual names, emails, phone numbers, customer IDs and secrets out of URLs.
- No campaign has been sent or product behavior tested by completing this document.

Primary guidance:
https://support.google.com/analytics/answer/10917952?hl=en
https://support.google.com/analytics/answer/11242870?hl=en
https://support.google.com/analytics/answer/6366371?hl=en
ClickFunnels AI workflow/access: https://www.clickfunnels.ai/agents