CAMPAIGN-TO-PAGE MESSAGE WORKSHEET

Use one copy per distinct message and destination pairing. This is a review
worksheet; it does not send, launch or change a campaign.

PAIR
Pair name:
Source channel and specific draft/version:
Exact source wording:
Link in the source:
Actual destination reached through that link:
Preview or final destination, and any difference:
Date checked:

DESTINATION
Headline:
Offer explanation:
Important conditions:
Primary button:
Immediate next step or confirmation:

MEANING COMPARISON
Audience: source expectation / page expectation / mismatch:
Offer: source expectation / page expectation / mismatch:
Conditions: source expectation / page expectation / mismatch:
Timing: source expectation / page expectation / mismatch:
Action: source expectation / page expectation / mismatch:

DECISION
Exact source and page passages that disagree:
Which promise the business can actually fulfill:
Offer owner who settles the decision:
Source changes and owner:
Page or workflow changes and owner:
Other prepared messages using this destination to review:
Unresolved decision and next responsible action:

RECHECK
Revised source version and destination:
Actual source link followed by/date:
Offer and next step agree after edits:
Remaining limitation or unresolved workflow check:
Reviewer and date:

This review records message consistency, not campaign delivery, advertising
approval, conversion lift or a completed customer outcome.